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The last month and a half has been busy, busy, busy for Microsoft’s search engine Bing. The quest to grab some of Google’s loyal user base has been given serious gas since the 11th of May when the updates began to roll out. But will they really make any difference? Well there’s no question that Google’s etched into peoples computer screens at this stage but some of Bing’s latest updates are quite appealing.

Bing gets Social

On the 11th of May we told you about Bing focusing on integrating social into search which they described as the most “Significant update to Bing” since its launch three years ago. The aim was to introducea brand new way to search designed to help you take action and interact with friends and experts without compromising the core search experience.”

A really nice update that has the potential to increase its user base dramatically if it receives the interaction it deserves. Whether it will help them take a bigger bite of the search engine market only time will tell.

But Bing didn’t stop there, oh no. It continued to introduce more updates to its search engine.

A Qwiki Deal

On the 12th of June Bing partnered with New York start up Qwiki. The partnership involves Qwiki’s video service being integrated into Bing’s search results. The service is currently limited to Wikipedia pages but when you click the “watch the Qwiki” link (as seen below) a small video screen pops up which gives you various information about the artist, band, publisher or whoever you search.

Microsoft have described the Bing/Qwiki partnership as a “dynamic way to interact and learn about a given topic or more often than not present new information avenues to explore. Researching a destination or a recording artist? You now have a multitude of ways to dive in by simply clicking what sparks your interest within the Qwiki.”

The Integration of Yelp

Another recent update took place on the 14the of June when Yelp announced that its reviews and information would be integrated into Bing’s search results. In a press statement they said that “Yelp will surface content including review snippets, photos, business attributes, and more”. The US will have access to the change immediately with the rest of the world having to wait until later in the summer.

The Bing/Yelp partnership is more than likely a retaliation to Google’s recent integration of Zagat ratings to their Google+ Local Pages.

Google vs Bing Stats

In the year from May 2011 to May 2012 there has been over 17.5 billion searches across the world. The amount of people using the internet to source information is increasing by the day and with only a few “big players” in the search engine market there’s all to play for. According to ComScore in the year from May 2011 to May 2012 Google searches have increased by 3% while Bing have gone up 2%.

It’ll be interesting to see how much Bing’s new search integration’s affect next years user stats but we can be pretty certain that there will be a significant increase.

What do you think of the new Bing updates? Would they sway your Google loyalty?

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