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You may already be used to looking at your Facebook page Insights, tracking the likes, shares and comments but did you know that you can also use Facebook Insights with your own website?

Using Facebook Insights with your website gives you information on what site content people are sharing as well as other useful demographics that you can use in your on-line marketing campaigns and SEO.

The Facebook blog describes Insights as:

Facebook Insights for Domains offers a consolidated view of key metrics for any website, even those that have not implemented Facebook Platform. For example, if a user links to your site in their Facebook status message, that data is included in the analytics for your domain. You can access sharing metrics and demographic information per domain and per URL so you can optimize your content for sharing and better tailor your content to your audience.

Setting up Facebook Insights for your domain

This couldn’t be easier.  While logged into Facebook head over to and click on the green “Insights for your website” button at the top right.

This will bring up a dialog box allowing you to type in your website domain name and link it to a Facebook account ID.

Once you have entered your domain name and account to link it to you will have to copy the <meta> line and paste it into the HTML code of your website, in between the <head> </head> tags.  Ideally for all your website pages.  Not just your homepage.

After the code has been added to your site, when you next visit the Insights page as well as seeing your business pages, you’ll also see your website as an option.

There is a wealth of social sharing information that you can drill through.

It’s really interesting to see what type of content is popular and who is sharing it.  If there’s a particular style of writing or topic that’s being “liked” and commented on, you could tailor your new content accordingly or even look over some of the least popular pages perhaps updating them.

If you found this article useful, why not “like” Lime Canvas on Facebook.