Select Page

The story of the big bad wolf and the three little pigs sparks a nostalgic stir in each and every one of us regardless of our upbringing, class, or nationality. It’s a tale that’s stood the test of time and on the 29th of February 2012 was fired into the modern world in a video created for the Guardian.

The video is absolutely fantastic. It literally couldn’t be any better. This is the type of video marketing organisations strive to create. It’s clean, crisp, effective, to the point and its effectiveness as a viral video is proven by the fact that since its launch in February the video has amassed well over a million views and received thousands of comments on YouTube.

On top of that I keep watching it. I’ve probably watched it at least six times, been in a room after telling someone to watch it seven or eight times, and shared it on my Facebook, Twitter and Google+. That’s what a great viral video campaign should do to people:  grabs attention, engages and influences. 

The Guardian’s Three little pigs campaign was described as “how we might cover the story of the Three Little Pigs in print and online. Follow the story from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion.”

The video incorporates the trend of how breaking news hits social media in real time and creates discussion and engagement that was previously unheard of. Nothing else needs to be said, check it out, enjoy and share… And after you do, let me know what you think.

What’s your favorite viral video marketing campaign? Did you like the Guardian’s three little pigs open journalism campaign?