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This month we heard form Duane Storey of BaveNewCode giving a special guest talk at WordPress Sydney meetup about commercializing plugins.

The Speaker

Duane Storey is the co-founder of BraveNewCode – a Canadian WordPress design and development company that focuses primarily on developing quality WordPress plugins.

Their flagship mobile plugin for WordPress, WPtouch, has been downloaded nearly 4 million times from the WordPress repository and was voted the #1 plugin for WordPress by a group of users at WordCamp San Francisco in 2009. Duane has also been a co-organizer of several WordPress conferences including two WordCamp Vancouver events and also WordCamp Whistler.

For the last two years Duane has been travelling the world while developing commercial WordPress plugins (WPtouch Pro, WordTwit Pro, and Piggy Pro) and helping manage BraveNewCode remotely.

The Talk

Duane took us through the evolution of their WP-Touch WordPress plugin, from being a free download to considering the aspects of commercialization.

He covered some of the challenges their company faced along the way, abuse fired at them from the WordPress community at the time, mistakes made, profits withheld and the success that is the plugin.

Great talk and a great night.

After the talk we all mingled for some good networking with pizza sponsored by Envato, then headed off to the pub for some more “networking” with beer sponsored by Duan himself.

WordCamp Melbourne 2013

Tickets are on sale for WordCamp Melbourne April 27-29 2013.

LimeCanvas will be there so pop up and say “Hi”.