Back around 1998, when I first fell in love with on-line business, the idea that a website could be the most effective successful sales person in a company’s arsenal was a concept that most would have had trouble coming to terms with.
Today it doesn’t take a huge leap of faith for most to accept the reality that a company’s website, whether it be a brochure website or other, can and should be a 24 hours a day, 7 days a week, revenue generating super hero of a salesperson.
Oh, I know I know – you are going to say “…but, e-commerce doesn’t make sense for every business”, and you would be absolutely right. However you do not need to have an e-commerce website in order to have a website that creates sales for you. In multi-national large organisations with highly sophisticated sales teams and processes, you will regularly find that a sales process starts with one sales team who qualify leads: passing the good ones on and ditching the non-buyers.
Surely your website could similarly be built into your sales process to better enable your human sales people?
Being an Internet billboard is choosing lazy
We now live in an era where the competition online for attention, readers, subscribers, customers, etc is ferocious, almost irrespective of your niche. That’s the bad news, because it means it’s more difficult than ever for your prospects to find you.
Choosing to create a website that for all intents and purposes is a glorified billboard ad on the side of the information superhighway is, in this day and age, choosing to not think about your business and how you can be better.
The good news is that with the CMS (Content Management Systems) available today choosing better options to the traditional, and minimally effective, brochure website does NOT necessarily mean you will need to spend more money.Certainly you won’t should you chose WSM!
Build it…they probably won’t come, and if they do, they probably won’t stay
Now more than ever it’s critically important to stand out from the crowd. Having a brochure website in the traditional sense, for 90% of businesses out there, is not just ineffective for Search Engine Optimisation and SERPs (search engine results page rank), but just as importantly, it’s ineffective as a tool to engage with your customers.
There really is a great opportunity at the moment to do something that really sets your business and brand apart from the crowd. If you are thinking of re-vamping your website or as a new business looking to set up a website, by all means check out what your competition are doing and make a list of the things you like. Once you are finished doing some research, and you are thinking about what you want your site to be like, please ask yourself what you can do to be better than your competition.
How can your on-line presence be exceptional?
I’d love to hear from you in the comments below on idea’s you have to change your website that will make it stand out from the crowd.
Whether it be a brochure website or a blog, stand out and strive for excellence!